MENA Commercial Partner
10+ Years in MENA

We grow brands
across markets.

We help launch and scale brands across Middle East, Africa and more. We do it with speed, precision and commercial impact. Your regional partner, from concept to shelf.

Get in touchWhat we do

Trusted by top brands

Why partner with us

The right distribution changes everything. We cover it all, strategy to execution to activation, so you move faster, cut complexity and keep product rotating.

Discover

One partner.
Every market handled.

Most brands waste months finding distributors, negotiating listings, and building local teams.
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Imagine is your single commercial partner-handling strategy, execution, and retail relationships across Middle East & Africa so you can focus on what matters to you.

Man in pink suit and sunglasses lounging in yellow chair surrounded by food and blue bag.

From strategy to shelf- without the wait.

Bureaucracy kills momentum. Imagine moves fast: decisions made in days, not quarters.
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We unlock listings, launch campaigns, and hit shelves while others are still in planning mode.

Three young women looking down at the camera, one holding a purple chocolate fudge brownie protein bar.

The relationships take years to build. We already have them.

Getting listed is the hardest part of entering the region. Imagine comes with a decade of trust built into the region's top retailers, distributors, and food service operators-so your brand gets the shelf space others spend years chasing

Elderly man in orange sunglasses and pink shirt holding a yellow bag of Lago Mini Party lemon wafers at the beach.

What we do and why it works

Strategy to shelf. 4 pillars. One market-ready machine, built for Middle East & Africa.

COMMERCIAL CONSULTANCY

See the region clearly and move with confidence

Market analysis, pricing, competition reviews, consumer insights and launch. We build a strategy that is actionable, realistic, and tailored to each market within the region.

Six people with laptops and drinks gathered around an orange table in a colorful office space.
COMMERCIAL MANAGEMENT

Where strategy becomes movement

Day-to-day execution, forecasting, listings, visibility, promotions, and retailer relationships. Ensuring your brand has the structure, support, and momentum it needs every month.

Hand grabbing a lemon ginger soda can from a fridge shelf with various flavored soda cans.
commercial MARKETING

Bold, locally-relevant communications

We adapt your global story to the region and turn it into bold, relevant communications. From digital to in-store activation to influencer campaigns.

Cartoon green crocodile holding a red soda can against a blue background.
FOOD SERVICE

Win the most influential channel: F&B

Right operators, menus, products, applications and on-ground programs. Hotels, cafes, QSRS, airlines, and more. We build a food-service strategy and service it for a long-term growth.

Close-up of stacked chocolate cookies with gooey caramel dripping over them.

Our partners don't just win. They keep winning.

Read more case studies
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100 doors. Then 2,500. This is what Imagine built for LightWhey.

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4 Gulf markets. No regional office. This is what Imagine built for Seeberger.

Read the story
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€2 million to €10 million. No regional office. No local headcount. Here's how Imagine did it for Lago.

Read the story
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A chocolate bar born in Dubai. Then the world came looking. Here's what Imagine did next for FIX Chocolatier.

Read the story
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10 points of sale. Then 3,500. That's what the right partner looks like for Fade Fit.

Read the story
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Reviews

We could brag.
We'd rather let them.

Best commercial partner? That's what they're saying.

COMMERCIAL
Trusted
PARTNER
10-YEARS
Proven
TRACK RECORD
4 PILLARS
End-to-End
SERVICE
We've been with Imagine since 2015. The fact that we've grown from €2 million to €10 million in that time is the clearest possible endorsement of what they do.
Francesco De Marco, Chief Commercial Officer — Lago
Getting into Harrods requires more than a good product. It requires a partner who knows how to open those doors and walk through them properly. Imagine did both.
Sarah Hamouda, Co-Founder — Fix Dessert Chocolatier
Going from 10 to 3,500 points of sale. They built the distribution architecture behind this brand from the ground up.
Kris Fade, Founder — Fadefit
We've been with Imagine since 2015. The fact that we've grown from €2 million to €10 million in that time is the clearest possible endorsement of what they do.
Francesco De Marco, Chief Commercial Officer — Lago
Getting into Harrods requires more than a good product. It requires a partner who knows how to open those doors and walk through them properly. Imagine did both.
Sarah Hamouda, Co-Founder — Fix Dessert Chocolatier
Going from 10 to 3,500 points of sale. They built the distribution architecture behind this brand from the ground up.
Kris Fade, Founder — Fadefit
We've been with Imagine since 2015. The fact that we've grown from €2 million to €10 million in that time is the clearest possible endorsement of what they do.
Francesco De Marco, Chief Commercial Officer — Lago
Getting into Harrods requires more than a good product. It requires a partner who knows how to open those doors and walk through them properly. Imagine did both.
Sarah Hamouda, Co-Founder — Fix Dessert Chocolatier
Going from 10 to 3,500 points of sale. They built the distribution architecture behind this brand from the ground up.
Kris Fade, Founder — Fadefit
The reason we're still here, still growing, and still expanding our ambitions in the region is because Imagine has consistently delivered, commercially and as a guardian of the brand
Michael Mueller, Area Sales Manager — Seeberger
Imagine didn't just manage our distribution. They built the commercial architecture around the brand — every channel, every market, every launch. That's a different kind of partner.
Mohannad Hourani, CEO — LightWhey
The reason we're still here, still growing, and still expanding our ambitions in the region is because Imagine has consistently delivered, commercially and as a guardian of the brand
Michael Mueller, Area Sales Manager — Seeberger
Imagine didn't just manage our distribution. They built the commercial architecture around the brand — every channel, every market, every launch. That's a different kind of partner.
Mohannad Hourani, CEO — LightWhey
The reason we're still here, still growing, and still expanding our ambitions in the region is because Imagine has consistently delivered, commercially and as a guardian of the brand
Michael Mueller, Area Sales Manager — Seeberger
Imagine didn't just manage our distribution. They built the commercial architecture around the brand — every channel, every market, every launch. That's a different kind of partner.
Mohannad Hourani, CEO — LightWhey