WANT TO STEP UP YOUR GAME IN THE FMCG WORLD?

Imagine is a boutique FMCG consultancy and commercial management agency. Our specialised team combine deep industry knowledge with the analytics and rigor of management consultancy to deliver the highest quality advisory and brand management services, even in the most challenging markets.

Commercial Management

We are you without being you...

Strategic Consultancy

Open the door to our brains and expertise...

global Trade & Operations

We are the power behind FMCG brands...

COMMERCIAL

MANAGEMENT

WE ARE YOU WITHOUT BEING YOU

We support brands and their owners to enter new territories and grow market share across the Middle East, Africa and Indian sub-continent regions. We are leading experts in route to market (RTM) strategy and implementation, and ongoing brand management in market.

WE NURTURE YOUR BRAND AS IF IT WAS OUR OWN

We serve as an extension of our clients’ team and operate as a seconded regional office in markets where our clients need support We ensure continuous brand management post-launch, strategic business planning & cost effective growth initiatives

Inbox user interface

WE ARE RELENTLESSLY FOCUSED ON DELIVERING SUCCESS.

We set short and long term strategic objectives with our brand partners, from expansion of geographic reach to increasing brand penetration or market share. We optimise budgets and resources to ensure brands get the best "bang for their buck" and goals are smashed!

Inbox user interface

WE BUILD INCREDIBLE RELATIONSHIPS

We are proud of the network of amazing distribution and retailer partners we have cultivated and we work with brands to identify which are the very best fit for their business. Our commercial team member are all experienced negotiators and relationship managers and appreciate how best to collaborate with our trade partners to get the best outcomes for all.

Inbox user interface

WE THINK DIFFERENTLY

We are unconventional! And this is showcased through our imaginative retail activations and brand marketing plans. We make sure we get to the nub of how consumers shop different categories so we can ensure they are at the heart of all of our plans.

Inbox user interface

DEDICATED FOOD SERVICE DIVISION

The foodservice sector requires a different skillset and experience to the retail or grocery sector. We have invested in a specialised team with credentials and background in all things HORECA and foodservice, from recipe costings and menu analysis to staff trainings and product demo's with our Consultant Chef.

STRATEGIC

CONSULTANCY

OPEN THE DOOR TO OUR BRAINS AND EXPERTISE

We are experts in FMCG: Pure and Simple. We draw on our first hand brand and distribution experience to build the most effective, efficient and innovative business strategies from market entry launch plans to distributor portfolio optimisation projects to retailer private label planning and execution.

WE ARE MARKET ENTRY MASTERMINDS

We match the rigour of management consultancy and analytics with a entrepreneurial spirit to develop powerhouse market entry strategies. We adapt to each client and category, assessing the current competitor set alongside brand objectives, to determine the most effective route to market approach.

Inbox user interface

WE LOVE BUILDING BRANDS

We know what it takes to build a successful and sustainable brand in the MEA region. Through consumer insight studies and/ or market research we work with you to develop a new brand (strategy, identity, voice, positioning) or develop a regionalised outlook for your existing brand plans.

Inbox user interface

WE ARE PRODUCT PIONEERS

Our experienced product and project managers create innovative new product pipelines targeted to the region's consumers. We work with brands, distributors and retailers to develop products (both branded and private label) and see them through from concept to shelf. We manage the full process from concept mapping, supplier sourcing and management, taste testing, packaging and artwork!

Inbox user interface

We work flexibly to deliver Bespoke Strategy

Our experienced team knows a lot! Based on your brief, we pick their brains to deliver inspiring but realistic ideas to answer your business needs. Our presence across multiple geographies allows us to offer holistic strategic plans for our partners on a far reaching scale.

Global Trade &
Operations

WE ARE THE POWER BEHIND CONSUMER BRANDS.

We get things done right, first time! We go beyond borders to deliver for our clients and customers... actually we are already there! Our experienced team reduces complexity for our clients whilst ensuring outstanding service for our customers.

WE OPEN UP NEW TERRITORIES

Our teams support brands to pin flags into white space markets. We reduce complexity through consolidation and create effective solutions for brands to enter regions which they thought were too challenging! These projects and relationships are managed by our in-market experts to ensure long term success.

Inbox user interface

We are sourcing wizards

Our customers know who to call to do the impossible! We work with distributors, retailers and manufacturers to bring brands or products to our customers that they have been unable to source themselves.

Inbox user interface

We are documentation nerds

Our clients know that they can trust us to fulfil all their documentation needs, from export paperwork to compliance and regulatory support, we are accurate and experienced. We can support with product registration and category specific requisites (excise duties etc) in markets that require.

Inbox user interface

We offer full operational support

We guide our clients through the full operational essentials. From talking through tricky processes, and ensuring technical accuracy and consistency, we make sure procedures are completed the RIGHT way, first time.

IMAGINEWHAT WE CAN DO TOGETHER